The media are becoming more global. This global media was encouraged by new digital and satellite that make global market more cost-effective and more profitable. However, the rise of this global media does not mean to be better. In fact it is worsen the working of perfect democracy that is, political system based on the formal right to vote.

Media, entertainment, and advertising influence the way that people think and feel. As technology advances and media sources increase, advertisement is affecting our modern culture more than ever. Nowadays, media is considered to be a window for learning and also the window to the world. It has evolved from simple text in papers, to voices on a radio, to voices and pictures in television and movies to the broad, information packed internet. Today’s society lives in a media rich environment.

Media is a large part of people’s lives in the United States. The media’s growing influence is shaping the values and attitudes of young children. Excessive exposure to media can also promote anti-social behavior, sedentary lifestyles, materialistic values and short attention spans. Entertainment and media usage has become an isolating experience in today’s modern families, especially in the daily lives of children. Before we had great advances in technology, children would read, play with educational toys and non electric games, play sports and do household chores. But now for entertainment they watch television, listen to music, play video games, use the computer and also eat. The changes in technology have led to changes in how our society is entertained.

Since media system deviated by the late 1990s the media has primarily gone national and then global. This turning point will bring the media system to the next step. For example U.S. media system have global version in order to broadcast internationally.

On the other hand, global media can advantage to favour political leader. For example Rupert Murdock manipulate his British newspapers’ to support Tony Blair to become Prime Minister in 1997 election. Clearly by manipulation of newspaper it does not represent true public view and this is violating the perfect democracy rules where people have equal rights to speak and to vote.

In conclusion, new global media may blinded and deceiving people from the truth. Likewise, global media will produce less competition making more like oligopoly, thus will result lack of diversity as well.



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